Mary-Lyn BuckleyJul 11, 2018, 12:52 pmJul 11, 2018, 12:57 pm

Toys ‘R’ Us’ beloved ‘Geoffrey the Giraffe’ finds new home at children’s hospital

Children's hospital in New Brunswick hopes mascot will ease nerves and bring smiles to young patients


NEW BRUNSWICK — He is 16 feet tall, 550 pounds, and has been bringing smiles to people's faces for years. A statue of the Toys “R” Us mascot “Geoffrey the Giraffe” statue now sits in the Bristol-Myers Squibb Children's Hospital at Robert Wood Johnson University Hospital to bring a little cheer to those who need it most:

"Our little pediatric patients," says President and CEO of Robert Wood Johnson University Hospital John Gantner. “Geoffrey will remind children when they come in here that there's better times ahead. So it's really a booster to the spirit and mind of the children," Gantner adds.

Hospital officials say they've been toying with this idea for some time.

“The minute I saw the opportunity and I saw a picture of ‘Geofrey,’ I said ‘we have to have this in our lobby.’ And our folks went to work and made sure this happened,” says Chairman of Board of Robert Wood Johnson Barnabus Healthcare System Jack Morris.

Toys “R” Us filed for bankruptcy last September and attempts to sell “Geoffrey” yet struggled. That's when Toys 'R' Us liquidation advisor, Joseph Malfitano agreed to buy the statue and funded $10,000 to have it packed and shipped 50 miles to New Brunswick.

Upon hearing the plan, Robert Wood Johnson Barnabas Health Board Member Ken Rosen agreed to help out and donated the $6,000 needed to install the statue in his new home.

Now everyone is looking forward to seeing “Geoffrey the Giraffe’s” friendly face when children come to the hospital. The hospital hopes it will help ease their nerves.

What's On Now & Next



Jersey City, New Jersey